GRT
Road Safety Initiative
Global Road Technology is proud to launch the GRT Road Safety Initiative. Part of our corporate responsibility platform, this initiative aims to help improve road safety in some of the most remote and disadvantaged areas of the world.
Tragically, infrastructure in third world countries is often poorly constructed and maintained. This results in a much higher than average rate of injuries and fatalities due to roadway incidents. GRT soil stabilization and dust control solutions have been helping to reduce traffic injuries and fatalities due to poor infrastructure in these regions for years. Now, we are expanding our efforts beyond the direct areas in which we work.
The GRT Road Safety Initiative Has a Three-Tiered Approach:
Survive The Walk
This step promotes the protection of children and other pedestrians on their way to and from school. In many of the poorest communities across the globe, children do not have school bags at all. This initiative not only provides these children with a functional school bag but one that’s highly visible and features reflective stripes.
Survive The Ride
The second step focuses on protecting people in remote areas whose primary means of transportation are bikes or motorcycles. Bright orange helmets are donated to local schools and come complete with educational collateral about the need to not just wear helmets but to also wear them properly.
Survive The Drive
This final step focuses on promoting products designed to help reduce child fatalities due to traffic incidents. Baby seats, booster seats and other new and second hand appliances are donated to churches, government organizations and other central distribution points – helping to ensure these vital pieces of equipment are reaching those that need it most.
